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Bill Lee: The Things Customers Can Do Better Than You
The Things Customers Can Do Better Than You Many firms assume that customers can do just one thing of real significance: buy their products and services. It’s time to seriously challenge that...
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Influencer Marketing Quotes of the Week
Thanks to the influencer marketing community for a great week of content! Here are some of the highlights. (Click author’s picture for Twitter page.) “I think there is little point in reaching out to...
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Mark Schaefer: Klout scores feed a social media sickness
Klout scores feed a social media sickness A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our...
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Influencer Marketing Quotes of the Week
“Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience? What do they care about?… To beat this misconception, do...
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Chuck Kent: Why Citizen Kane Would Never Make It As A Citizen Influencer
Citizen +K: The Rise of Social Influence A review of ROI: Return on Influence, by Mark W. Schaefer Orson Welles’ classic movie Citizen Kane tells of a once neglected and discarded child who grows to...
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Phil Davis: Influencer Identification Isn’t Just for Tools
Influencer identification is a detailed process and one that shouldn’t be rushed if you’re expecting good results. There’s much more to it than simply finding an online tool that promises everything...
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